About Us

The Meaning of Boncho

Boncho means "medicinal herb" in Korean (본초). It also carries a double meaning that reflects our philosophy: Bon (본) (本) means "foundation" or "root," representing our commitment to building a strong foundation and staying true to the basis, root, and origin of Oriental Medicine. Cho (초) (初) means "beginning," "start," or "inception," symbolizing our desire to remain faithful to the mission that inspired this company:

To help those who are helping others become healthier and happier.

 OMD Cho & Master Bon

Hi friends! We’re a husband-and-wife team—Isaac and me. Both of us attended acupuncture school in the U.S., and I’m a licensed acupuncturist accredited by the NCCAOM and the California Board (as of 2025).

Isaac has fully dedicated himself to his role as an art director for Boncho, creating educational materials for Boncho Friends. While I still occasionally practice acupuncture and herbal medicine, my primary focus is now on building and growing this venture.

Acupuncture and Herbal Medicine are deeply rooted in my family. My amazing parents, Dr. Cho and Dr. Choi, are both acupuncturists and KMDs in Korea, with over 35 years of experience. They continue to inspire me as mentors and have played a pivotal role in helping us develop our materials.

Our work integrates Traditional Chinese Medicine (TCM) knowledge from around the globe, with a strong emphasis on the U.S. curriculum that shaped our education.

We hope this gives you a little insight into who we are and what we do. If you have any questions, feel free to reach out—we’d love to hear from you!

Warmly,

Bora Choi & Isaac Lee